McAuslan Brewery has launched its McAdam Urban Cider, made exclusively from Quebec-grown apples. While the Brewery has been a firm fixture in the Saint-Henri neighbourhood since 1989, this is the first time it has incorporated not only a cidery into its facilities, but also an urban orchard on a portion of its land.
“The concept of cider has been brewing at McAuslan for some years now,” explained the Brewery’s Vice-President and Director General, Philippe Jaar. “After we planted our very first apple trees, we spent two years not only designing and building the new cidery, but also—and above all—researching and developing the end product. With close to 30 years of history and passion for good taste under our belts, we’re still innovating, and we’ll always be proud of what we produce.”