About

Since Dave Eisenhauer established the company in 2002, Eisenhauer Agencies, Wine & Spirits Inc. has experienced annual double digit growth and now sells more than 300,000 cases throughout Atlantic Canada each year.  Operating in Nova Scotia, New Brunswick, Newfoundland & Labrador, and Prince Edward Island, Eisenhauer Agencies is one of the region's largest locally owned beverage-alcohol sales agencies.  Our relationships with the best producers in the industry allows us to offer superior service to retail stores and restaurants.  

Services provided to suppliers

• Recommendation, planning, organization, and implementation of retail marketing programs and on premise promotions
• Planning of orders
• Monitor inventory levels at board warehouses
• Sales projections, monthly provincial sales and inventory reports
• Competitive sales by province
• Recommendations on product packaging and price positioning
• Planning for meetings with the liquor corporations, acting as a facilitator in everyday business operations

Sales and Marketing Activities

• Listing distribution with both retail stores & licensees for wines, spirits, beer and RTD’s
• Aggressive in-store merchandising activity
• Shelf position monitoring at store level
• Tastings with licensees, retail staff, and press
• Winemenu promotions, I.E., By the glass programs
• Participate in Liquor Corporation events and special promotions
• Staff training and education with licensees
• Participation in main trade shows and most wine, beer and spirit festivals
• Establish strategic marketing plans & budget with suppliers
• File marketing programs and listing applications
• Monthly analysis of retail and licensee sales, pricing trends & competitive activities
• Create POS & advertising material as required
• Evaluate and recommend promotional opportunities on an ongoing basis